A brand identity represents your company's values, services, ideas and personality. A consistent and well-positioned brand can do your advertising for you; it can generate loyalty from your customers, and make you the envy of your competitors.
Branding goes way beyond being 'just a logo.' Sure, there can be a logo, maybe a distinctive font and colour scheme, but it's how you choose them and pull them all together that sets you apart.
According to Wikipedia "A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it." Powerful stuff. But then again, isn't that what you want from your brand?
For many small businesses, entrepreneurs,
SMEs, and charities, the concepts of 'brand' and especially 'brand consultancy' can be a turn-off. Introduce the word 'strategy' into the mix, many people (understandably) run for the hills.
We at Mavar Designs believe that the visual element of the brand is what makes you stand out from your competitors.
We do not impose upon you our own 'house style'. The most successful design for any project will be defined by you, the client, and yours corporate brand identity and brief.
Our approach to creating effective design is straightforward. We strive to build partnerships with our clients, breaking down the 'us and them' barriers to ensure clear, unclouded communication at all stages of the design process.
We examine all current brand communications, from stationery and literature, website to advertising, to build on what is working and discard what is not.
We aim to create:
Something unique, memorable and appropriate.
A clean, solid and typographic driven design.
A unique brand strategy
A complete branding experience.